Exhibition Vehicle Design
Let’s ask the right questions
To create a successful design that works for your campaign, you should first ask the following questions !
What is the build budget
Exhibition trailer prices can range form around £7000 to over £100.000 plus, at the very extreme and this is dependent on the chosen style, size and design requirements.
What are your design requirements
What s your campaign about, Hospitality, Product sales, Product marketing, Consumer and Public information, Mobile shop, Show support or Community support.
To create a successful campaign, the design must fit your ongoing requirements, examples include.
If your promoting or selling a product then you need to consider designs that will eliminate any barriers such as steps or doors between your product displays and the passing consumer, Product Sales trailers or Product Marketing trailer designs are perfect for this kind of promotion, ground level open plan display areas with internal staff kitchen and full shelving for carrying extra stocks.
If your wanting to promote a service or products such as Vehicle sales , Farm or Industrial machinery, then consider a Consumer information trailer design which enables you to display product information and literature including Tv monitors etc at ground level, eliminating any initial barriers to an interested passing consumer and still have an the added bonus of internal seating and hospitality areas.
For Community support, Service Information and Charities trailers should focus on a consumer friendly, design with a relaxed internal atmosphere, comfortable seating, internal wall graphics and interactive media, the exterior colour and graphics designs should be colourful and interesting to entice a passing consumers interest.
How to keep within the law
VOSA regulations on towing vehicles, who will be delivering to venues, health and safety setup procedures, product delivery, vehicle insurance and breakdown cover, vehicle storage and pre event preparation all points you will need to consider.
What are the estimated stand space costs per event.
The bigger the unit means the higher running cost and booking space costs associated with attending events, stand space costs are usually on a Mtr frontage basis at out door events. If you intend to use the unit as an indoor exhibition stand, most venues cost the stand per square Mtr.
Think about the bigger picture
So many companies set out to impress with a large exhibition trailer or a van based exhibition vehicle, only later to realise the cost and logistical implications to the company, with vehicle based exhibition vehicles, you have to consider who will be driving and setting up this unit within the company, there are staff insurance implications, how do they attended events and organise there accommodation needs, where will you park the vehicle when the event is over and your staff want to get home. You have to be practical and understand both your immediate and future requirements, the design and size are the key to success, attending outdoor events is one thing but what your future needs attending Indoor Exhibitions and High street promotions or supporting your network of dealerships or Retail outlets.
Remember your ongoing budget
The no 1 mistake most companies forget when purchasing a new exhibition trailer or vehicle is the ongoing budget. The cost of ownership, Logistical costs and Venue costs should always be taken in to consideration prior to purchase.
On the road presence
Nothings more boring than a white unbranded exhibition vehicle or trailer, remember a fully sprayed external body with dynamic graphics can create impact for your brand even before they get to the event.
The Perfect Design
The end result should be a design that fits individual marketing needs and can successfully reflect the message your chosen audience, an end design that fits comfortably with your long term marketing requirements, can be adaptable to different venues and locations, and has an acceptable ongoing ownership cost which reflects your marketing budget.