Shell Scheme Stands

Don't let a standard shell scheme stand limit your creativity. A cost-effective and eye-catching design can help your brand stand out from the competition and draw in a crowd. By focusing on strategic graphics, clever lighting, and smart use of space, you can turn a basic booth into a memorable and engaging brand experience, For effective shell scheme stand design, focus on enhancing your brand visibility, maximising the limited space, and engaging visitors with interactive elements.

Enhance your space with creative lighting

The basic overhead lighting in an exhibition hall can make your stand look dull and uninviting. Strategic lighting can set the mood and draw visitors in.

• Illuminate your message: Use spotlights to highlight your key messaging, logo, or featured products on your graphic panels.

• Add backlighting: For maximum impact, consider a backlit display. These illuminated graphics make your message pop and can create a premium, high-tech feel.

• Focus on ambiance: Use warmer lighting to create a more welcoming and inviting atmosphere.

• Transform your stand with impactful graphics

  Your back wall is prime real estate for grabbing attention. Treat it as a single billboard, not individual panels.

  • Go seamless: Avoid the distracting metal poles by using rollable PVC or fabric graphics that cover the entire back wall. Look for a system like "Shell-Clad" that creates a smooth, flat surface.

  • Keep it simple: You have only a few seconds to attract a passerby's attention. Use large, high-resolution images and minimal text to communicate your core message instantly.

  • Stay on brand: Ensure your graphics and color palette are consistent with your overall branding. Use color psychology to evoke the right emotions—for example, bold colors for excitement or natural hues for calmness.

  • Use fabric for a high-end feel: Tension fabric systems stretched over a lightweight frame create a wrinkle-free, high-end display that is portable and reusable.

The power of a tidy, simple stand

Remember that your stand is a reflection of your brand's professionalism.

• Keep it uncluttered: A tidy and organized stand looks more appealing and professional. Make sure storage areas are concealed.

• Use less text: Avoid putting too much information on your graphics. Let the visuals and your staff do the talking.

• Hire professionals: If budget allows, hire a professional exhibition designer. They can help you make the most of your space and avoid common mistakes.

Add interactive and digital elements

Engagement is key to making a lasting impression. Technology and props can turn a static display into a dynamic, memorable experience.

• Incorporate tech: Use tablets or touchscreens for interactive presentations and product demos. Wall-mounted TVs can run professional slideshows or videos.

• Create a focal point: Backlit panels, video walls, or plinths for product displays can attract attention from a distance.

• Offer engaging activities: Incorporate games or digital quizzes with data capture to drive engagement and generate leads.

• Use branded accessories: Add small touches like branded literature racks or signage to reinforce your message.

The power of a tidy, simple stand

Remember that your stand is a reflection of your brand's professionalism.

• Keep it uncluttered: A tidy and organized stand looks more appealing and professional. Make sure storage areas are concealed.

• Use less text: Avoid putting too much information on your graphics. Let the visuals and your staff do the talking.

• Hire professionals: If budget allows, hire a professional exhibition designer. They can help you make the most of your space and avoid common mistakes.