Exhibition Trailer Sales
Successfully interact with your chosen audience
The success of your campaign is dependent on the design of the exhibition trailer you choose to promote your company
Fit for purpose, A good design should include clear branded communication, the creation of an eye catchingground level display area that eliminates any barriers between the product and service your promoting, enabling your event team to successfully interact with the passing consumer.
Exhibition trailers can be used for Product Marketing, Hospitality, Retail shop, Mobile support, Community support and Mobile staff training, There are a vast amount of designs from a small amount of manufacturers with in the UK
For those with a big budget, at the larger end of the scale, you get the HGV class exhibition trailers which although at first look very impressive, HGV trailers are extremely heavy vehicles and not really designed to setup on a grass field or Show ground, there actually quite limited to the style and size of venues they can attend .
The most common style of Exhibition trailer you see at events is the Hospitality style design with opening side doors and steps leading up in to internal seating areas, these can range from about 25 to 40 ft frontage when set out at an event. The key word here is Hospitality. Companies can make the mistake of choosing this kind of design when there using an exhibition trailer to promote or sell a product, the Hospitality trailer design it is extremely limiting, creating barriers such as steps and doors between the product your promoting and the passing consumer, your marketing team wouldn’t spend thousands of pounds promoting a product in any retail environment and park the displays at the back of the store, so why would you do this an out event or exhibition environment. Even when promoting vehicle sales and agricultural farm machinery, how many times do you see a event staff sat in a Hospitality style trailer at an event with no or little product literature on display and no real interaction with browsing consumers.
Always remember the importance of Consumer Staff Product interaction, it should be the no 1 priority in any design specification., most effective designed exhibition trailers are the ones that are most adaptable to your long term needs and budget, enabling your organisation to promote your products and services at different venues such as The high street and Outdoor event in wet or dry conditions and then have the design ability to be setup at an indoor exhibition venue and have the presence of a purpose built exhibition stand.
Exhibition trailers come in different styles and sizes
Creating a successful design to compliment your campaign, you should first ask the following questions !
What is the build budget
Exhibition trailer prices can range form around £7000 to over £100.000 at the very extreme and this is dependent on the chosen style, size and design requirements.
What are your design requirements.
What s your campaign about, Hospitality, Product sales, Product marketing, Consumer and Public information, Mobile shop, Show support or Community support.
To create a successful campaign, the design must fit your ongoing requirements, examples include.
If your promoting or selling a product then you need to consider designs that will eliminate any barriers such as steps or doors between your product displays and the passing consumer, Product Sales trailers or Product Marketing trailer designs are perfect for this kind of promotion, ground level open plan display areas with internal staff kitchen and full shelving for carrying extra stocks.
If your wanting to promote a service or products such as Vehicle sales , Farm or Industrial machinery, then consider a Consumer information trailer design which enables you to display product information and literature including Tv monitors etc at ground level, eliminating any initial barriers to an interested passing consumer and still have an the added bonus of internal seating and hospitality areas.
For Community support, Service Information and Charities trailers should focus on a consumer friendly, design with a relaxed internal atmosphere, comfortable seating, internal wall graphics and interactive media, the exterior colour and graphics designs should be colourful and interesting to entice a passing consumers interest.
Keep within the law
VOSA regulations on towing vehicles, who will be delivering to venues, health and safety setup procedures, vehicle insurance and breakdown cover, vehicle storage and pre event preparation all points you will need to consider.
What are the estimated stand space costs per event.
The bigger the unit means the higher running cost and booking space costs associated with attending events, stand space costs are usually on a Mtr frontage basis at out door events. If you intend to use the unit as an indoor exhibition stand, most venues cost the stand per square Mtr.
Think about the bigger picture
So many companies set out to impress with a large exhibition trailer or a van based exhibition vehicle, only later to realise the cost and logistical implications to the company, with vehicle based exhibition vehicles, who will be driving and setting up this unit within the company, how do they attended events and organise there accommodation needs, where to they park the vehicle when the event is over and your staff want to get home. be practical and understand both your immediate and future requirements, the design and size are the key to success, attending outdoor events is one thing but what about Indoor Exhibitions and High street promotions, supporting your network of dealerships or Retail outlets.
Remember your budget.
The no 1 mistake most companies forget when purchasing a new exhibition trailer or vehicle is the ongoing budget. The cost of ownership, Logistical costs and Venue costs should always be taken in to consideration prior to purchase.
On the road presence.
Nothings more boring than a white unbranded exhibition vehicle or trailer, remember a fully sprayed external body with dynamic graphics can create impact for your brand even before they get to the event.
The perfect Design.
The end result should be a design that fits your requirements, is adaptable to all venues and has an acceptable ongoing ownership cost that is within your yearly marketing budget.
The Green alternative to a purpose built stand.
After months of hard work and the Exhibition has arrived, egos are running high and your team has created a super consumer experience and have obviously achieved your other main goal which was to impress your industry competitors.
Remember this .....when the is Exhibition is over, and your very expensive purpose built exhibition stand is dismantled, the branding elements discarded leaving large amount of environmental waste. All you have to show is a few photographs and your yearly marketing budgets have taken a heavy bashing, leaving you scratching your head and wondering how your going to manage for the rest of the year
Exhibition trailers are the best alternative, cost effective and environmentally friendly. They are quick and easy to set up, if you choose the correct design, they are adaptable to both indoor and out events and can be used time and time again to advertise your brand on the road, before you even get to the event.......